Apple Fitness+ is a fitness app designed specifically for the Apple Watch. Users can follow workout programs on a screen while their Apple Watch transmits data, including heart rate and calories burned.
The Apple Watch has become a leader in fitness tracking wearables thanks to its advanced features that few other trackers offer, including an ECG and blood oxygen monitoring. Apple is helping its watch owners get the most out of their device by offering digital workout programs explicitly designed to work with the watch.
Apple Fitness+ is a monthly or yearly subscription plan that provides access to an extensive library of workouts led by experienced trainers, with new sessions added every week. Some of the categories include rowing, yoga, dance, HIIT, strength, and cooldown. The product follows a growing trend in wellness-based subscription products such as Headspace.
Users follow the workout on their iPhone, iPad, or Apple TV. They can choose the music they want playing in the background to motivate them further. The Apple Watch tracks and displays the user’s metrics, including heart rate, distance, and calories burned. People who find added inspiration in a competition can choose for the Burn Bar to be displayed, which shows the user how they compare to others who have completed that specific workout.
Apple Fitness+ gives Watch owners a fun way to exercise no matter whether they are travelling, at home, or in the gym. Seamless integration across the whole company product line is likely to continue enticing new customers.