LactApp is a mobile app for parents seeking clear information about breastfeeding. The lactation app asks a series of questions and provides personalised guidance based on the responses.
Being a new parent is stressful, often made more difficult with conflicting advice online. Breastfeeding is no exception, as advice is frequently opinions informed by bias rather than science. Time constraints, specific appointment times and newly-formed questions or scenarios can prevent parents from getting all the required information. Platforms like Kinderheldin have been developed to address this need. However, it’s also crucial to have trustworthy and easily accessible resources available at any time.
LactApp is a breastfeeding app that provides personalised advice. Mums enter their details and their baby’s data and select a topic for more information. The app takes them through a series of questions adapted to the responses. When LactApp has all the information it needs, it provides personalised information and advice.
Parents can ask breastfeeding questions related to all stages, from pregnancy to 6+ months after birth. The app considers special circumstances such as whether the mother is breastfeeding more than one child, work schedule, baby and mother health, and if the baby was premature.
The lactation app offers personalised plans for returning to work, evolution graphs, and more. The platform is powered by a unique decision tree to respond to the user’s needs, providing a database of 76 000 lines of enquiry and 2 500 responses. The service is free, but users can pay any amount they wish for the help provided.
LactApp has a separate platform called LactApp Medical that provides weekly training exercises based on real-life cases for medical professionals. It offers information on breastfeeding conditions and problems, access to expert consultations, and a tracking tool to monitor infant progress.
The team is also working to keep breastfeeding mothers updated on the latest coronavirus pandemic. They provide an in-app decision tree related to the virus and actively collect and publish information pertaining to breastfeeding mothers receiving the Covid-19 vaccine.