According to the World Health Organisation, adults ages 18-64 should exercise at least 150 to 300 minutes a week. Paceline has created the first-ever fitness rewards platform that financially rewards people for exercising.
By hitting the minimum of 150 minutes of exercise per week, with no more than 50 minutes per day, Paceline users can earn weekly, monthly, or quarterly rewards to shop at places such as Amazon, Nike, Whole Foods, Target, and more. Users can connect the Paceline app to a compatible device that measures their exercise. Specifically, the app is compatible with Apple Watch, Fitbit, and Garmin. Once users start exercising, their device will track how long and often the wearer is moving. To start earning rewards, they must exercise consistently, hitting the minimum time each week, and beginning to build an exercise streak. After linking a debit or a credit card, users can claim their wellness rewards and start shopping.
Paceline will reward users with e-credit for their preferred brands. When a debit or credit card is linked, the company can see where users are shopping, how much they’ve spent on a purchase, the account type and its spend limit, but not the exact items users are buying. Further, the company can’t see a card number, address associated with the account, or credentials, such as a username or password. Paceline is even launching its credit card soon for users to reap financial benefits more conveniently. The company reports that data is used to verify identity and to customise rewards.
Rewards are also offered through partnerships with other brands that also care about health and exercise. Working with various brands ranging from active apparel to supplements, Paceline provides customer insights – This helps them target their intended audience, increases engagement, and increases customer base by introducing new consumers. Through partnerships with CorePower Yoga and Therabody, users can earn rewards tailored to those brands, such as earning an award-winning-chef-crafted meal from Sunbasket, and more.