Peanut is a mobile app that helps mothers or women planning to be mothers to connect with others in similar situations. Women can join groups, chat in online communities, and match other mums in their neighbourhoods.
Becoming a parent can be a challenging experience. Finding other mums or mums-to-be who share similar philosophies isn’t easy but made especially difficult with social distancing guidelines in response to the Covid-19 pandemic. However, forming social connections with other women who understand the struggles is important for emotional wellbeing, support, and exchange of resources.
Peanut, a startup based in London, wanted to make it easier for women to find each other no matter what stage of parenthood they are in – Those trying to conceive, expecting mothers and current mothers. Peanut uses several tools to help women connect and uses a similar principle to popular dating apps. Michelle Kennedy is a co-founder, she had previously worked on the well-known dating app, Bumble.
Women can add a picture and fill out their profile with information about their journey and philosophies as a parent. Users can swipe yes or no on other members and are notified when a match occurs. Women can chat with their companions through text or video or provide online support or meet up in person
Communities on Peanut work similar to traditional online forums, where women can chat under various categories. It’s a great way to share advice and receive support. Groups are available for more specific topics, including IVF, exercise in pregnancy, work, and different stages of motherhood such as preschool.
Peanut is a social network that provides a safe space for women to receive the support they need. Women can connect with others by matching and meeting up with other local mothers or simply chatting online to a group that understands the struggles that being a parent can bring. Other apps supporting motherhood are Kinderheldin in Germany, where expecting mums can access midwives instantly and similarly Heracare in Israel.