Strava is an online platform for athletes that aims to provide all the digital tools athletes need in one place. Users can connect their smart devices to track their workout progress, engage with the online community, and even compete against other members.
Many runners and cyclists can use several apps to cover all of their needs. Running and cycling apps that record data from wearables, an app to track routes, an app for tracking nutrition, and social groups. Sometimes, setup and use of multiple apps can be overwhelming and take away valuable time from training.
Strava, an online platform with 55+ million users as of early 2020, aims to be the complete solution for athletes. It is available for free, or users can unlock a long list of premium features for a monthly subscription, such as Strava Routes.
Strava tracks and analyses data collected from various sources for easy monitoring of progress over time. Users can connect their GPS, heart rate monitors, power meters, smartphones and more for detailed information on each training session.
The digital platform acts as a community for like-minded athletes. Recorded activity automatically goes to the user’s feed, where followers can leave comments, give kudos, and display their workout activity. Strava hosts hundreds of thousands of clubs worldwide with online communities that users can join according to their preferences for location, sport, and goals. If athletes are looking for a new route or want to add one of their own, the running and cycling app maintains a huge database of courses.
For those motivated by competition, Strava has that covered, too. “Segments” is a feature that allows users to mark popular or famous stretches of trails and roads. It maintains a leader board of every user who has completed that stretch before, giving athletes an easy way to compete against each other.