Location: United States
Sleepio uses cognitive behavioural therapy to help users work through their insomnia.
40% of people in the UK have trouble sleeping according to the Sleep Council. Sleep deprivation can cause a long list of health problems, including issues at work and school – It costs the UK economy £42 billion. It’s such a common problem that being tired has become an increasingly normal part of the day. However, that shouldn’t be the case. Being well-rested is not only helpful for getting through the day, but it is important for health and safety.
Sleepio is an online platform that uses cognitive behavioural therapy (CBT) to help people deal with insomnia. New users take a questionnaire about their sleep habits, and Sleepio generates a program based on the results. It educates users about sleep and helps them address their lifestyle factors that may be getting in the way of being well-rested.
Users keep a sleep diary so they can better understand what behaviours positively and negatively affect their sleep. For example, they may find that they sleep worse on days they eat certain foods. Or, they may discover they need more or less sleep each night than they originally thought.
Through Sleepio, users can learn to understand the behaviours that feed insomnia and strategies for how to deal with them. A placebo-controlled trial found that Sleepio was able to help people reach their sleep goals 76% of the time and led to a 58% increase in daytime energy levels and concentration.
“More and more people are struggling with the effects of poor sleep. Fatigue and tiredness have many causes, but lifestyle and sleep have a huge role. The modern world with smartphones, remote working and unlimited opportunities to stream content can fuel the problem further. Having reduced sleep longer term can lead to heart disease, diabetes, obesity, and mental health issues like depression and anxiety.
We’ve seen wearables, apps and headphones trying to help us to sleep better in a sleep market worth around 100 billion a year in the UK. Sometimes, simplicity is the key. But, what will we see next as tech continues to expand into a fundamental human need? Something almost everyone does every day. – Dr Vinay Shankar