Location: United Kingdom
By ensuring employees have the tools they need to manage their mental health, companies can boost wellbeing and productivity.
Unmind’s platform is a workplace wellness program specifically for mental health. They provide resources and support employees to track and manage their mental health, which improves their quality of life while saving their employer money.
According to Unmind, a company of 400 people can expect to lose around £520k per year from poor mental health leading to turnover, absenteeism, and presenteeism. Of those 400 employees, an average of 67 will be dealing with a mental health issue, and 1 720 workdays will be lost.
Unmind has a range of features that employees can use. The platform offers courses on topics important for mental health such as mindfulness and sleep and delivers them through video, audio, and interactive content. Employees can assess their mental health through questionnaires and diaries, and track how it progresses during their time using the service. If an employee is going through an especially difficult time, the app can provide them with resources such as local health centres and 24/7 helplines.
Covid-19 has created a lot of uncertainty and stress in people’s lives, especially as they navigate getting back to work. Proactively ensuring people have the help they need is more critical than ever.
“The logo for Unmind is composed of a vibrant, bold ‘U’ symbol. This echo’s its vision that mental health should be universally understood, nurtured and celebrated. A rounded sans-serif typeface is used for the organisation’s name. This gives an approachable and causal vibe – Mental health and wellbeing is something that needs to be addressed, and it deserves a conversation.
The colourful gradient pattern could also be a nod to the different emotions we go through around mental health and the range of features that the Unmind platform can offer to empower ‘U’.
What descriptive words convey the emotion and overall tone of your brand? Does your brand identity, which includes your logo, achieve this, when your audience/customers interact with you?” – Paresh Shankar, Creative Director.