Location: United Kingdom
The mobile app program helps people understand and manage thoughts and behaviours that may trigger symptoms in irritable bowel syndrome.
Irritable bowel syndrome (IBS) is a common gastrointestinal disorder that an estimated 10-15% of people suffer from worldwide. IBS is a chronic condition with symptoms such as bloating, diarrhoea, and tummy cramps. Managing IBS isn’t always easy because triggers can include anything from certain foods to stress levels or anxiety. Cognitive behavioural therapy (CBT) has been shown to have positive and sustained results in 60-80% of IBS sufferers.
Zemedy is making this form of treatment accessible by offering it through a mobile app. They’ve designed a 10-week program that teaches users how to identify and manage certain behaviours that can affect IBS. The importance of the mind-gut connection is emphasised by the fact that 90% of serotonin, the ‘happy’ hormone, is produced in the gut. The app uses a chatbot AI assistant named Elle to guide users through the program
Each of the ten levels is broken down into 3-4 sessions with specific goals for the users to attain. The program works through lessons such as time management, exercise, and relaxation training.
The purpose of the 10-week program is to help sufferers make impactful, life-long changes that will help keep them in control of their condition. This can lead to reducing or stopping medication and lessen the impact of symptoms on day-to-day life. The app is the first product in the proposed range of digital therapeutic products.